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Summary

Women and the Media: Diverse Perspectives is an innovative collection of 19 descriptive and empirical articles examining media depictions and highlighting significant contributions. This anthology has a cultural focus and addresses issues of race, ethnicity, class, and sexuality. With this book, the editors initiate a global dialogue about women and the media, broaden an insular American perspective, and contribute to a growing body of scholarship.

Table of Contents

List of Illustrations
vii
List of Figures
ix
Acknowledgements xi
Introduction xiii
PART ONE: COMMODIFYING AND EXOTICIZING THE FEMALE BODY
1(116)
The Male Gaze in India's Television Commercials
3(16)
Abhik Roy
The Israeli Womb: Images of Gendered Nationalism in the Israeli Press
19(16)
Orly Shachar
Lesbians in Film: An Examination of Intimate Danger
35(9)
Catherine Gillotti
Hegemony and Sexual Commodification of Women in the Japanese Media
44(14)
Kimiko Akita
Gender, Class, and Suffering in the Argentinian Telenovela Milagros: An Italian Perspective
58(8)
Giovanna Del Negro
Images of Gender in Super Bowl Advertising: A Content Analysis
66(13)
Barbara King
Locating italianita in Nancy Savoca's True Love and Penny Marshall's Riding in Cars with Boys
79(13)
Theresa Carilli
Embodying Deviance: Representing Women and Drugs in the 1990s
92(12)
Michele T. Berger
Men Change, Women Stay the Same: Images in Ads Targeted at Young and Mature Adults
104(13)
Tom Reichert
PART TWO: STEREOTYPICAL DEPICTIONS
117(50)
Safety and Restriction: The Construction of Black Women's Sexuality in Essence Magazine
119(17)
Gloria Gadsden
Press Coverage and Awareness of Gender Equality Issues in Japan
136(11)
Shinichi Saito
Reiko Ishiyama
Women in Propaganda Posters in Post-Liberation China: Portrayals of Insidious Oppression
147(20)
Xin-An Lu
Linda Y. Devenish
PART THREE: PORTRAYALS OF POLITICAL ACTIVISM
167(58)
Butterflies and Boobs: Ecofeminine Complicity (or How to Manufacture an Environmental Pin Up Girl)
169(15)
Tina Richardson
Audrey Vanderford
Performing Politics: Media Aesthetics for Women in Political Campaigns
184(15)
Lori Montalbano-Phelps
Million Moms, MADD Mothers, and Feminists: Media Coverage of Women Activists
199(13)
Angela High-Pippert
A Life's Work: Preserving and Transcending Immigrant Culture
212(13)
Linda Brigance
PART FOUR: MEDIA PIONEERS
225(40)
Joan Ganz Cooney: The Children's Television Workshop
227(13)
Margaret Finucane
Frances Benjamin Johnston: Mother of Photojournalism
240(10)
Cynthia Lont
Recontextualizing the ``Change:'' Rhetorical and Performative Constructions of Menopause in Cybil
250(15)
Dacia Charlesworth
Bibliography 265(4)
Index 269(10)
About the Contributors 279(4)
About the Editors 283

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