Which Ad Pulled Best?,9780844233154

Which Ad Pulled Best?

by ;
Edition: 8th
ISBN13: 9780844233154
ISBN10: 0844233153
Format: Paperback
Pub. Date: 1996-09-01
Publisher(s): Ntc Pub Group
List Price: $16.00

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Summary

It's up to you to evaluate the headlines, copy, and layout to determine "which ad pulled best". Students and professionals alike will enjoy matching wits with the experts--and learning to write and design better ads in the process.

Table of Contents

Foreword vii
Index
Consumer Advertisements Tested ix
Gallup
Robinson
Business Advertisements Tested by Readex xiii
Principles Demonstrated by Tested Advertisements xiv
List of Advertisers
xv
The Who-What-How of Testing Printed Advertising
1(6)
Analysis of Which Ad Pulled Best? Examples Reveal Six Ways to Make Advertisements Pull Better
7(4)
What To Do To Get Attention, Create Desire, and Get Action When You Write Advertisements
11(4)
PACT Principles of Copy Testing
15(26)
Interviews with Experts: Answers to Common and Important Questions about Advertising
George Gallup: Gallup & Robinson, Inc.
19(3)
Ted Bell: Young & Rubicam
22(2)
Roy Grace: Grace & Rothschild
24(4)
J. J. Jordan: J. Walter Thompson USA
28(3)
Jay Schulberg: Bozell Worldwide
31(3)
Bob Skollar: Grey Advertising
34(5)
Andrew Joseph Byrne, Consultant in Direct Marketing and Direct Advertising
39(2)
40 Sets of Consumer Advertisements Tested
41(82)
Gallup
Robinson
10 Sets of Business Advertisements Tested by Readex, Inc.
123

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