This essential guide for Web site designers offers clear, concise advice on creating well-designed and effective Web sites and pages. Focusing on the interface and graphic design principles that underlie the best Web site design, the book provides anyone involved with Web site design -- in corporations, government, nonprofit organizations, and academic institutions -- with expert guidance on issues ranging from planning and organizing goals to design strategies for a site to the elements of individual page design.Shifting away from the emphasis of many authors on HyperText Markup Language (HTML) and glitzy, gimmicky graphics, Patrick J. Lynch and Sarah Horton discuss classic principles of design, how these principles apply to Web design, and the issues and constraints of designing complex, multilayered sites. They address the practical concerns of bending and adapting HTML to the purposes of graphic page design.This book grew out of the widely used and highly praised Web site on site designcreated by,the Center for Advanced Instructional Media at Yale University (info.med.yale.ed/ cairn/manual/). At this site, readers will continue to find updated color illustrations and examples to complement and demonstrate points made in the book, as well as useful and current online references.

Patrick J. Lynch is design director of the Center for Advanced Instructional Media at Yale University School of Medicine. Sarah Horton is multimedia applications specialist in Curricular Computing at Dartmouth College.