The TransForum Model: Transforming Agro Innovation Toward Sustainable Development
by Van Latesteijn, Henk C.; Andeweg, KarinFormat: Hardcover
Pub. Date: 2010-10-27
Publisher(s): Springer Verlag
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Summary
The TransForum Model: Transforming Agro-innovation Toward Sustainable Development presents new insights on how to use innovation for the complex challenge of sustainable development. Innovation has been at the heart of the positive agricultural developments in both production and productivity growth during the last decades. Due to the negative impact of these developments on the physical and social environment, a transformational change of the agricultural sector is needed to shift toward a more sustainable development. Changing the agro innovation system is necessary to bring this about.In this book, six years of experimenting with sustainable development in agriculture is translated into a set of principles and guidelines. Together these constitute The TransForum Model to deal with innovation and sustainable development. This book shows how different scientific disciplines contribute to this new mode of agro innovation.
Table of Contents
| Preface | p. xi |
| The need for a new agro innovation system | p. 1 |
| Introduction: The challenge | p. 1 |
| Innovating in the agricultural system | p. 3 |
| Sustainable development as an innovation target | p. 6 |
| Characteristics of innovation and the innovation system | p. 7 |
| System innovation as a process of engagement | p. 10 |
| Five motivating assumptions for enhancing sustainable development in agriculture | p. 13 |
| Sustainable development is a dynamic process | p. 14 |
| Sustainable development needs system innovation | p. 14 |
| System innovation is a non-linear learning process | p. 15 |
| System innovation requires a multi-stakeholder approach | p. 15 |
| Multi-stakeholder approaches imply trans-disciplinary knowledge creation | p. 15 |
| Stimulating sustainable development in a learning-by-doing experiment | p. 16 |
| References | p. 17 |
| Inventions for future sustainable development in agriculture | p. 21 |
| Inventions - an introduction | p. 21 |
| Inventions in agricultural infrastructure | p. 22 |
| Ownership issues: Inventions, innovations and IPR | p. 23 |
| Ownership and agricultural inventions of the past | p. 23 |
| Ownership and modern inventions in agricultural sciences | p. 25 |
| Open innovation under attack | p. 26 |
| Organization of inventions and innovation | p. 27 |
| 'Ware' elements of inventions and entrepreneurship | p. 27 |
| Three ways to stimulate needed inventions | p. 29 |
| Intersectional inventions | p. 30 |
| Organic agriculture | p. 30 |
| GM crops | p. 31 |
| Directional inventions | p. 32 |
| Cisgenesis | p. 32 |
| Open innovation | p. 33 |
| Care farming | p. 34 |
| Energy producing greenhouses | p. 34 |
| Conclusion | p. 35 |
| References | p. 37 |
| Organizing innovations and transitions | p. 41 |
| Introduction: Context of the research | p. 41 |
| Theoretical building blocks | p. 43 |
| Coming in from the space of flows | p. 45 |
| Innovation as reconfiguration | p. 46 |
| Between 'business as usual' and 'market failures' | p. 47 |
| Where the space of flows meets the space of places | p. 50 |
| Perspective from the space of places | p. 51 |
| The importance of a 3P regional business case | p. 53 |
| Conclusion: Breaking the developmental lock-in | p. 54 |
| References | p. 56 |
| For or against innovation? The influence of images | p. 59 |
| Introduction | p. 59 |
| Images in innovation | p. 60 |
| Hypotheses and research approach | p. 62 |
| Hypotheses | p. 62 |
| Research approach | p. 63 |
| The role of images - case studies | p. 64 |
| Images within innovation projects - Northern Frisian Woods | p. 64 |
| Societal influences on innovation experiments - New Mixed Farm | p. 66 |
| Dealing with images in innovation | p. 67 |
| Collaborative visualization | p. 67 |
| Managing images | p. 69 |
| Conclusion | p. 70 |
| References | p. 71 |
| Mobilizing consumer demand for sustainable development | p. 73 |
| Introduction | p. 73 |
| Attitude-behavior gaps | p. 77 |
| Limitation to the theory of planned behavior | p. 77 |
| Socio-temporal dilemmas in choice | p. 78 |
| Construal level theory | p. 79 |
| Multiple selves | p. 80 |
| Stimulating sustainable consumer behavior | p. 81 |
| Facilitating the three routes of mobilizing sustainable consumption | p. 84 |
| Route 1: Facilitating motivation | p. 84 |
| The multiple selves in sustainable behavior | p. 84 |
| Social norms in sustainable development | p. 84 |
| Implicit factors in behavior aimed at sustainable development | p. 86 |
| The willingness to pay for sustainability labels and logo | p. 87 |
| Route 2: Facilitating ability | p. 87 |
| Route 3: Facilitating opportunity | p. 88 |
| Corporate social responsibility activities | p. 88 |
| Enhancing opportunity from the primary production level | p. 89 |
| Facilitating opportunity and consumer choice at the point of purchase | p. 89 |
| Methodological challenges in stimulating consumer demand | p. 90 |
| Key lessons learned | p. 91 |
| Conclusion | p. 93 |
| References | p. 93 |
| From motivating assumptions to a practical innovation model | p. 97 |
| Introduction | p. 97 |
| Measuring and explaining performance | p. 98 |
| Methodology | p. 99 |
| Performance of cases and assumptions | p. 101 |
| Performance groups | p. 101 |
| Performance of the five motivating assumptions | p. 103 |
| Influence of explanatory attributes and links to motivating assumptions | p. 105 |
| Explanatory attribute categories and performance | p. 106 |
| Explanatory attributes, core strategies and the motivating assumptions | p. 107 |
| Influence of initiating conditions | p. 108 |
| Influence of attributes related to assumption 4 (multi-stakeholder engagement) | p. 109 |
| Influence of attributes related to motivating assumptions 2, 3, and 5 | p. 111 |
| Key findings | p. 113 |
| From motivating assumptions to a practical innovation model for innovation | p. 114 |
| Core strategy I: Action experiment formation and guidance | p. 115 |
| Core strategy II: Process monitoring and reflection | p. 116 |
| Key learnings from working with the motivating assumptions and core strategies | p. 117 |
| Dealing with the wickedness of sustainability in setting project vision and ambition | p. 117 |
| Dealing with inherent complexity | p. 118 |
| Dealing with knowledge creation in multi-stakeholder groups | p. 119 |
| Dealing with monitoring and reflection | p. 121 |
| Dynamic Learning Agenda | p. 122 |
| Interactive learning and reflexive monitoring in action | p. 122 |
| Dealing with the tension between a project and its institutional context | p. 123 |
| Applying the TransForum model | p. 124 |
| A traveler's guide to managing sustainable development | p. 124 |
| Implications with regard to the current innovation system | p. 125 |
| Broader application of the model | p. 126 |
| References | p. 127 |
| Transforming agriculture: A new approach to stimulate sustainable development | p. 131 |
| Introduction | p. 131 |
| The TransForum model | p. 133 |
| From assumptions to principles | p. 133 |
| The sixth principle | p. 135 |
| Accompanying strategies | p. 137 |
| Contributions from scientific disciplines | p. 139 |
| The Natural Sciences lens | p. 139 |
| The Social Sciences lens | p. 141 |
| A promising perspective | p. 143 |
| References | p. 144 |
| List of Abbreviations | p. 145 |
| List of Contributors | p. 147 |
| TransForum: Stimulating innovation for sustainable development by learning by doing | p. 149 |
| Action experiments | p. 150 |
| Scientific research | p. 150 |
| Learning projects | p. 150 |
| Action experiments explicated | p. 153 |
| Action experiment SynErgy | p. 153 |
| Action experiment more about food | p. 153 |
| Action experiment regional food chain | p. 154 |
| Action experiment Green Care | p. 154 |
| Action experiment new markets and vital coalitions Heuvelland | p. 154 |
| Action experiment New Mixed Farm | p. 155 |
| Action experiment saline agriculture | p. 155 |
| Action experiment Northern Frisian Woods | p. 156 |
| Overview experiments and projects | p. 157 |
| Action experiments | p. 157 |
| Scientific research projects | p. 158 |
| Learning projects | p. 158 |
| p. 161 | |
| Table of Contents provided by Ingram. All Rights Reserved. |
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