The Survey Handbook,9780761925804

The Survey Handbook

by
Edition: 2nd
ISBN13: 9780761925804
ISBN10: 0761925805
Format: Paperback
Pub. Date: 2002-10-22
Publisher(s): SAGE Publications, Inc
List Price: $52.00

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Summary

"Fink explains the different types of survey instruments and the activities that constitute a typical survey and demonstrates how to organize surveys and estimate their costs. In addition, she discusses such techniques as what types of questions to ask in pilot tests, how to relate survey costs to needs for personnel and time, and how to execute a management plan and a budget for a survey."--Gerald Albaum, University of Oregon, review in Journal of Marketing ResearchNew to this edition: The characteristics and uses of qualitative surveys The steps in a content analysis of qualitative data Survey ethics, including the ethical principles to use in survey development and the characteristics of survey research misconduct The main components of an informed consent form

Table of Contents

Acknowledgments ix
The Survey Handbook: Learning Objectives x
What Is a Survey? When Do You Use One?
1(30)
Survey Objectives: Measuring Hoped-For Outcomes
6(4)
Where Do Survey Objectives Originate?
10(1)
Straightforward Questions and Responses
11(11)
Types of Questions
15(3)
Types of Responses
18(4)
Four Types of Survey Instruments
22(9)
Self-Administered Questionnaires
22(1)
Interviews
22(1)
Structured Record Reviews
23(1)
Structured Observations
23(8)
Sound Survey Design and Sampling
31(16)
Survey Design
31(2)
Experimental
32(1)
Descriptive or Observational
33(1)
Survey Sampling
33(3)
Eligibility Criteria
35(1)
Sampling Methods
36(5)
Probability Sampling
37(2)
Nonprobability Sampling
39(2)
Sample Size
41(1)
Response Rate
42(3)
Guidelines for Promoting Responses, Minimizing Response Bias, and Reducing Error
45(2)
Reliable and Valid Survey Instruments
47(8)
Reliability
48(2)
Test-Retest Reliability
48(1)
Equivalence
49(1)
Internal Consistency or Homogeneity
49(1)
Inter- and Intrarater Reliability
50(1)
Validity
50(1)
Content
51(1)
Face
51(1)
Criterion
51(1)
Construct
52(3)
Appropriate Survey Analysis
55(24)
Statistical Methods
55(3)
Independent and Dependent Variables
58(3)
Analysis of Qualitative Surveys
61(7)
Content Analysis of Qualitative Data
68(11)
Accurate Survey Reports
79(10)
Lists
79(1)
Charts
79(4)
Tables
83(6)
Ethical Surveys
89(8)
Ethical Principles for the Protection of Human Subjects
90(1)
Institutional Review Boards
90(1)
Informed Consent
91(3)
Purpose
91(2)
Contents of an Informed Consent Form
93(1)
Researcher Misconduct
94(3)
Reasonable Resources
97(46)
What Needs to Be Done?
98(1)
Checklist of Typical Survey Tasks
98(3)
Getting Each Survey Task Done
101(8)
Identifying Survey Objectives
101(2)
Designing the Survey
103(1)
Preparing the Survey Instrument
104(1)
Getting Ready for the IRB
105(2)
Cognitive Pretesting of the Instrument
107(1)
Pilot-Testing the Instrument
108(1)
Questions to Ask When Pilot-Testing Survey Instruments
109(6)
Administering the Survey
112(1)
Managing the Data
113(1)
Analyzing the Data
114(1)
Reporting the Results
115(1)
Who Will Do It, and What Resources Are Needed? Personnel, Time, and Money
115(15)
Survey Tasks, Skills, and Resources
116(10)
Time, Scope, and Quality
126(3)
Survey Budgets
129(1)
Costs of a Survey: A Checklist
130(10)
Budget Justification
139(1)
Guidelines for Reducing Survey Costs
140(3)
How to Reduce Costs
140(3)
Exercises
143(10)
Answers
147(6)
Suggested Readings 153(6)
Glossary 159(8)
About the Author 167

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