Strategic Management and Competitive Advantage Concepts

For courses in strategy and strategic management.
 
Core strategic management concepts without the excess.
 
Just the essentials, Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.

Also Available with MyManagementLab
Strategic Management and Competitive Advantage is also available with MyManagementLab, an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress.

Students, if interested in purchasing this title with MyManagementLab, ask your instructor for the correct package ISBN. Instructors, contact your Pearson representative for more information.
 
Teaching and Learning Experience

This program will provide a better teaching and learning experience–for you and your students. Here’s how:

• Improve Results with MyManagementLab: MyManagementLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.

• Help Students Develop Critical Thinking Skills:  Proven pedagogy geared towards ensuring students grasp the concepts.

• Present Specific Issues in a Flexible Format: Each chapter has four short sections that present specific issues in more depth, allowing the professor and the student to adapt the text to their particular needs.

Brief Contents

 

Part 1: THE TOOLS of STRATEGIC ANALYSIS

CHAPTER 1: What Is Strategy and the Strategic Management Process? 2

CHAPTER 2: Evaluating a Firm’s External Environment 28

CHAPTER 3: Evaluating a Firm’s Internal Capabilities 64indows User

End-of-Part 1 Cases PC 1–1

Part 2: BUSINESS-LEVEL STRATEGIES

CHAPTER 4: Cost Leadership 102

CHAPTER 5: Product Differentiation 130

End-of-Part 2 Cases PC 2–1

Part 3: CORPORATE STRATEGIES

CHAPTER 6: Vertical Integration 162

CHAPTER 7: Corporate Diversification 188

CHAPTER 8: Organizing to Implement Corporate Diversification 220

CHAPTER 9: Strategic Alliances 248

CHAPTER 10: Mergers and Acquisitions 276

CHAPTER 11: International Strategies 306

End-of-Part 3 Cases PC 3–1

 

Appendix: Analyzing Cases and Preparing for Class Discussions 343

Glossary 347

Company Index 355

Name Index 359

Subject Index