The first edition of this book sold 15,000 copies and is well-regarded as a leading book on global strategy for practitioners and students alike. It reflects leading-edge thinking on the subject of creating and exploiting global presence and offers logic-driven conceptual frameworks that are actionable and have been developed and refined by the authors over the past 15 years in their teaching and consulting work. In this new edition, the authors will (a) freshen up the data and examples in all chapters, with a particular focus on bringing in more examples dealing with China and India , (b) add a case on Haier Group from China to the Wal-Mart case in Ch. 3, (c) drop the old Ch. 8 titled "Changing the Rules of the Global Game," and (d) add a new last chapter titled "Leveraging Emerging Markets for Global Dominance."

Anil K. Gupta is the Ralph J. Tyser Professor of Strategy and Organization at the Smith School of Business, the University of Maryland at College Park. A world-renowned scholar on global strategy, he is a regular speaker at major conferences and serves as an adviser and director for corporations in the United States, Europe, and Asia.

Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business. He consults with CEOs and senior executives in global corporations. During 2008, he is on leave from Tuck to work with General Electric as "Professor in Residence and Chief Innovation Consultant."

Haiyan Wang is managing partner of China India Institute, a research and consulting organization. Drawing on her experience in China, Singapore, Europe, and the United States, she consults with companies and speaks at conferences on smart globalization in the age of China and India.