Principles And Practice Of Sport Management,9780763726232

Principles And Practice Of Sport Management

by ; ;
Edition: 2nd
ISBN13: 9780763726232
ISBN10: 0763726230
Format: Paperback
Pub. Date: 2004-12-30
Publisher(s): Jones & Bartlett
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Summary

Principles and Practice of Sport Management, Second Edition provides students with solid fundamental information on what they need to do to be successful in the sport industry. Updated and expanded, this best-selling text offers a unique blend of information on the foundations and principles on which sport management operates as well as how to apply those foundations and principles to the sport industry. The authors, all well-renowned professors in sport management or sport administration, have produced a text that is thorough, practical, and lively, and which lays the groundwork for students as they study and prepare for successful careers in sport management.

Table of Contents

Contributors vi
Foreword to the Second Edition vii
Forewords to the First Edition vii
Preface viii
Acknowledgments ix
PART 1 FOUNDATIONS OF SPORT MANAGEMENT
History of Sport Management
1(18)
Todd W. Crosset
Mary A. Hums
Key Words
1(1)
Introduction
1(1)
The Club System: Sports and Community
2(6)
Leagues
8(4)
Professional Tournament Sports: Mixing Business and Charity
12(3)
The Birth of Sport Management as an Academic Field
15(2)
Summary
17(2)
Management Principles Applied to Sport Management
19(17)
Carol A. Barr
Mary A. Hums
Key Words
19(1)
Introduction
19(1)
Definition and History of Management Principles
20(1)
Functional Areas
21(4)
Key Skills
25(7)
Current Issues
32(1)
Summary
33(3)
Marketing Principles Applied to Sport Management
36(18)
James M. Gladden
William A. Sutton
Key Words
36(1)
Introduction: What Is Sport Marketing
36(1)
Historical Development of Sport Marketing
37(5)
Key Sport Marketing Concepts
42(5)
Key Skills
47(1)
Current Issues
48(3)
Summary
51(3)
Financial Principles Applied to Sport Management
54(24)
Dennis R. Howard
Timothy D. DeSchriver
Key Words
54(1)
Introduction
54(6)
Key Concepts
60(12)
Key Skills
72(1)
Current Issues
73(2)
Summary
75(3)
Legal Principles Applied to Sport Management
78(29)
Glenn M. Wong
Lisa Pike Masteralexis
Key Words
78(1)
Introduction
78(1)
History
79(1)
Key Concepts
80(19)
Key Skills
99(1)
Current Issues
100(2)
Future Issues
102(2)
Summary
104(3)
Ethical Principles Applied to Sport Management
107(16)
Todd W. Crosset
Mary A. Hums
Key Words
107(1)
Introduction
107(1)
Ethical Considerations
108(10)
Key Skills
118(2)
Summary
120(3)
PART 2 AMATEUR SPORT INDUSTRY
High School and Youth Sports
123(18)
Dan Covell
Key Words
123(1)
Introduction
123(1)
History
124(3)
Governance
127(2)
Career Opportunities
129(2)
Application of Key Principles
131(5)
Summary
136(1)
Case Study: The Court of King James II
137(1)
Resources
138(3)
Collegiate Sport
141(25)
Carol A. Barr
Key Words
141(1)
Introduction
141(1)
History
142(4)
Organizational Structure and Governance
146(6)
Career Opportunities
152(3)
Current Issues
155(5)
Summary
160(1)
Case Study: The Role of an Athletic Director
161(1)
Resources
162(4)
International Sport
166(29)
Mireia Lizandra
James M. Gladden
Key Words
166(1)
Introduction
166(1)
History
167(3)
The Globalization of Sport
170(6)
Organization of the Olympic Movement
176(8)
Career Opportunities
184(2)
Current Issues
186(4)
Summary
190(1)
Case Study: Planning an International Football Tournament in Four U.S. Cities
191(1)
Resources
192(3)
PART 3 PROFESSIONAL SPORT INDUSTRY
Professional Sport
195(26)
Lisa Pike Masteralexis
Key Words
195(1)
Introduction
195(2)
History
197(10)
Key Concepts
207(5)
Career Opportunities
212(2)
Current Issues
214(1)
Summary
215(1)
Case Study: Drug Testing in the National Hockey League
216(1)
Resources
217(4)
Sports Agency
221(32)
Lisa Pike Masteralexis
Key Words
221(1)
Introduction
221(1)
History
222(8)
Sports Agency Firms
230(4)
Career Opportunities
234(9)
Current Issues
243(4)
Summary
247(1)
Case Study: King Sport Management
247(3)
Resources
250(3)
PART 4 SPORT INDUSTRY SUPPORT SEGMENTS
Facility Management
253(19)
Nancy Beauchamp
Robert Newman
Michael J. Graney
Kevin Barrett
Key Words
253(1)
Introduction
253(1)
History
253(3)
Types of Public Assembly Facilities
256(2)
Facility Financing
258(4)
Why Cities Subsidize Sport Facilities
262(1)
Facility Management
263(1)
Career Opportunities
263(5)
Current Issues
268(1)
Summary
269(1)
Case Study: Facility Renegotiations in Order to Keep a Tenant
269(2)
Resources
271(1)
Event Management
272(23)
James M. Gladden
Mark A. McDonald
Carol A. Barr
Key Words
272(1)
Introduction
272(1)
History
273(1)
Sport Management/Marketing Agency Functions
273(2)
Types of Sport Management/Marketing Agencies
275(2)
Critical Event Management Functions
277(10)
Career Opportunities
287(2)
Current Issues
289(1)
Summary
290(1)
Case Study: Planning for a New Event
291(1)
Resources
292(3)
Sport Sales
295(18)
Stephen M. McKelvey
Key Words
295(1)
Introduction
295(1)
History
296(1)
Sales in the Sport Setting
297(1)
Sales Strategies and Method
298(5)
Key Skills: What Makes a Good Salesperson?
303(1)
Sales Inventory
304(5)
Summary
309(1)
Case Study: Atlanta Falcons Embrace New Sales Approach
309(4)
Sport Sponsorship
313(27)
Stephen M. McKelvey
Key Words
313(1)
Introduction
313(1)
A Brief History of Sport Sponsorship
314(3)
Sales Promotion in Sport Sponsorship
317(10)
Sponsorship Packages
327(1)
Sport Sponsorship Platforms
328(2)
Evaluating Sport Sponsorships
330(1)
Sponsorship Agencies
331(1)
Current Issues
332(3)
Summary
335(1)
Case Study: The Marketing of the Heisman Trophy
336(1)
Resources
337(3)
Sport Communications
340(20)
Andrew McGowan
Gregory Bouris
Key Words
340(1)
Introduction
340(1)
History
341(1)
Key Topics
342(12)
Career Opportunities
354(2)
Current Issues
356(1)
Summary
357(1)
Case Study
358(1)
Resources
358(2)
Sport Broadcasting
360(22)
Betsy Goff
Tim Ashwell
Key Words
360(1)
Introduction
360(2)
History
362(4)
The Business of Broadcasting
366(5)
Career Opportunities
371(1)
Current Issues
372(1)
Where Do We Go from Here?
373(4)
Summary
377(1)
Case Study: The Impact of New Media on Television Negotiations
378(2)
Resources
380(2)
The Sporting Goods and Licensed Products Industries
382(17)
Dan Covell
Mary A. Hums
Key Words
382(1)
Introduction
382(1)
History
383(3)
Industry Structure
386(2)
Career Opportunities
388(1)
Application of Key Principles
389(5)
Summary
394(1)
Case Study: To Retro or Not to Retro?
395(1)
Resources
396(3)
PART 5 LIFESTYLE SPORTS
The Health and Fitness Industry
399(18)
Mark A. McDonald
William Howland
Key Words
399(1)
Introduction
399(4)
History
403(1)
Business Principles
403(5)
Legal and Ethical Issues
408(1)
Career Opportunities
409(2)
Current Issues
411(1)
Summary
412(1)
Case Study: Facing the Future with HealthFit
413(2)
Resources
415(2)
Recreational Sport
417(19)
Laurie Gullion
Key Words
417(1)
Introduction
417(1)
History: The Modern Recreational Movement
418(1)
Trends in Participation
419(2)
Segments of the Recreation Industry
421(3)
Career Opportunities
424(3)
Current Issues
427(4)
Summary
431(1)
Case Study: Blazing New Trails
431(2)
Resources
433(3)
PART 6 CAREER PREPARATION
Strategies for Career Success
436(14)
Mary A. Hums
Virginia R. Goldsbury
Key Words
436(1)
Introduction
436(4)
Finding a Job
440(1)
Informational Interviewing
441(2)
Marketing Yourself
443(6)
Summary
449(1)
Glossary 450(17)
Index 467(14)
About the Authors 481

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