Management of Electronic Media (with InfoTrac),9780534561918

Management of Electronic Media (with InfoTrac)

by
ISBN13: 9780534561918
ISBN10: 0534561918
Format: Hardcover
Pub. Date: 2001-08-16
Publisher(s): Wadsworth Publishing
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Summary

In this revision, Albarran extends his broad perspective approach to provide students with the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course with clear and current illustrations and examples, and a contemporary approach. Succinctly written and up to date, the text covers the most important aspects for future managers in the broadcast, cable, radio and new media (Web) industries.

Table of Contents

Preface xiv
List of Abbreviations and Acronyms
xix
Managing in the Electronic Media
1(30)
An Overview of Electronic Media in Society
3(2)
Radio
5(3)
AM Radio
5(1)
FM Radio
6(1)
DAB
7(1)
Television
8(3)
Cable
11(2)
Telecommunications
13(2)
Interexchange Service
14(1)
Local Exchange Service
15(1)
Interest in the Electronic Media
15(1)
Management in the Electronic Media
15(10)
Levels of Management
16(1)
Management Skills
17(2)
Management Functions
19(4)
Management Roles
23(2)
Summary
25(1)
Case Studies
26(1)
InfoTrac College Edition
27(1)
Web World
28(1)
References for Chapter 1
28(3)
Strategic Alliances and Partnerships
31(20)
Technological Forces
32(1)
Regulatory Forces
33(1)
Global Forces
33(1)
Social Forces
34(1)
Strategic Alliances and the Electronic Media Industries
35(6)
What Is a Strategic Alliance?
35(2)
Alliances to Develop and Market Programming and Content
37(1)
Alliances to Expand Domestic and Global Markets
37(1)
Alliances to Develop Broadband Technology
37(1)
Alliances to Develop Interactive Television
37(1)
Mergers and Acquisitions
38(1)
Why So Many Mergers?
39(2)
Implications for Management
41(4)
Radio
42(1)
Television
43(1)
Cable
44(1)
Summary
45(1)
Case Studies
45(2)
InfoTrac College Edition
47(1)
Web World
47(1)
References for Chapter 2
48(3)
Ethics of Management
51(26)
What Is Ethics?
52(1)
Ethical Decision Making in the Electronic Media
53(2)
Norms Used in Moral Decision Making
55(4)
The Golden Mean
56(1)
The Judeo-Christian Ethic
56(1)
The Categorical Imperative
56(1)
Utilitarianism
57(1)
Egalitarianism
57(1)
Relativism
57(1)
Social Responsibility Theory
58(1)
Deontological and Teleological Ethics
58(1)
Ethical Codes and Mission Statements
59(5)
Codes of Ethics
59(4)
Mission Statements
63(1)
Ethical Issues in Media Management
64(5)
Serving the Market or the Marketplace
64(1)
Controversies over Programming
65(1)
Ethics in News and Public Affairs
66(1)
Ethics in Sales
67(2)
Implementing an Ethics Program
69(1)
Summary
70(1)
Case Studies
71(3)
InfoTrac College Edition
74(1)
Web World
74(1)
References for Chapter 3
74(3)
Theories of Management
77(18)
Management as a Process
77(1)
Approaches to Management
78(12)
Classical School of Management
78(3)
Human Relations School of Management
81(4)
Modern Approaches to Management
85(5)
Management and the Electronic Media
90(1)
Summary
90(1)
Case Studies
91(2)
InfoTrac College Edition
93(1)
References for Chapter 4
93(2)
Financial Management
95(28)
What Is Financial Management?
96(1)
Meeting Financial Goals
96(1)
Implementing Financial Management
97(1)
Budgeting
98(2)
Setting Priorities and Goals in Individual Departments
99(1)
Capital Budgeting
99(1)
Compiling the Budget
99(1)
Budgetary Flexibility
100(1)
Forecasting
100(1)
Monitoring Financial Performance
100(8)
Balance Sheet
101(3)
Income (P & L) Statement
104(2)
Statement of Cash Flows
106(1)
Other Financial Statements
106(2)
Financial Analysis
108(4)
Time Value of Money
108(3)
Compounding
111(1)
Ratio Analysis
112(2)
Break-Even Analysis
114(2)
Depreciation and Amortization
116(1)
Reporting Financial Performance
117(1)
Summary
118(1)
Case Studies
119(3)
InfoTrac College Edition
122(1)
Web World
122(1)
References for Chapter 5
122(1)
Managing Personnel
123(26)
Personnel Management
124(11)
The Hiring Process
125(2)
Interviewing
127(2)
Orientation
129(2)
Performance Reviews
131(1)
Promotion
132(1)
Termination
133(1)
Part-Time Employees
134(1)
Interns
134(1)
Working with Personnel
135(1)
Legal Issues in Personnel Management
136(3)
Equal Employment Opportunity (EEO) Guidelines
136(1)
Sexual Harassment
137(1)
Other Labor Laws
138(1)
Labor Issues: Working with Unions
139(2)
Structure, Communication, and Personnel
141(2)
Summary
143(1)
Case Studies
144(2)
InfoTrac College Edition
146(1)
Web World
146(1)
References for Chapter 6
147(2)
Understanding Markets and Audiences
149(32)
Defining the Market
150(1)
Dual Product Markets
151(1)
Geographic Markets
151(1)
Market Structure
152(1)
Concentration in the Market
153(1)
Product Differentiation
153(1)
Barriers to Entry
154(1)
Cost Structures
154(1)
Vertical Integration
155(1)
The Theory of the Firm
155(2)
Other Factors
157(1)
Audience Research and Analysis
158(1)
Demographic Research Data
159(1)
Psychographic Research Data
160(1)
Geodemographic Research
161(1)
Sources of Audience Research Data
161(8)
Nielsen Media Research
161(2)
National Research Services for Radio
163(5)
Industry and Trade Associations
168(1)
Consulting Firms
169(1)
Internal Research Departments
169(1)
Using Audience Data
169(3)
Market Terminology
172(1)
A Word Regarding Samples
173(1)
Standard Error and Confidence Intervals
173(1)
Ratings Accuracy
174(1)
Research Application
174(1)
Summary
175(1)
Case Study
176(2)
InfoTrac College Edition
178(1)
Web World
178(1)
References for Chapter 7
178(3)
Programming: Strategy and Distribution
181(24)
The Program Director
181(2)
Radio Programming
183(4)
Target Existing Audiences
183(1)
Develop a Niche
184(1)
Format Variables
184(3)
Television Programming
187(7)
First-Run Syndication
187(1)
Off Network Syndication
188(1)
Ad Hoc Networks
189(1)
Local Programming
189(1)
Networks and Programming
189(5)
Cable Programming
194(2)
Management Issues in Programming
196(2)
Intense Competition for Audiences
196(1)
Demand for More Research
196(1)
Brand Development and Brand Extension
196(1)
Rising Costs of Programming
197(1)
Regulatory Concerns
197(1)
Utilization of the Internet
197(1)
Summary
198(1)
Case Studies
199(3)
InfoTrac College Edition
202(1)
Web World
202(1)
References for Chapter 8
203(2)
Marketing
205(28)
The Four Ps of Marketing
206(1)
Personnel in Electronic Media Marketing
207(1)
Marketing Strategies
208(2)
Segmentation
208(1)
Positioning
209(1)
Branding
209(1)
Sales versus Marketing
210(2)
Expanding Selling to Marketing
210(1)
Understanding Clients and Their Needs
211(1)
Sales Management: GSM, Local, and National Sales
212(12)
Role of the General Sales Manager (GSM)
212(1)
Local Advertising
212(1)
The Local Sales Staff: Account Executives
212(2)
Role of the Local Sales Manager
214(1)
Radio Revenue Projections and Rates
214(1)
Television Revenue Projections and Rates
215(1)
Cable Revenue Projections and Rates
216(1)
National Advertising
217(1)
Spot Advertising
217(1)
National Sales Staff
218(1)
Role of the Rep firm
218(1)
Working with the Rep Firm
219(1)
Cooperative (Co-op) Advertising
219(1)
Sales Terminology
220(4)
Promotions as a Form of Marketing
224(2)
Duties of the Promotion Manager
224(1)
Types of Promotion
225(1)
Evaluating Marketing Efforts
226(1)
Summary
227(1)
Case Studies
228(3)
InfoTrac College Edition
231(1)
Web World
231(1)
References for Chapter 9
231(2)
News and News Management
233(18)
The Importance of News
234(3)
Localism
235(1)
News as Programming
236(1)
Organization of News Department
237(5)
Staffing the News Department
238(2)
Budgeting and the News Department
240(2)
Issues in News Management
242(4)
Erosion of the News Audience
242(1)
Negotiations with News Talent
243(1)
Ratings and Sweeps
243(1)
News Ethics
244(1)
Race and Ethnicity Issues
245(1)
Dealing with Unions
245(1)
Summary
246(1)
Case Studies
247(2)
InfoTrac College Edition
249(1)
Web World
249(1)
References for Chapter 10
249(2)
Regulatory Influences and Electronic Media Management
251(26)
Regulatory Influences: The Federal Government
252(1)
The Executive Branch
252(1)
The Legislative Branch
252(1)
The Judicial Branch
253(1)
Role of State and Local Law
253(1)
Role of the Federal Communications Commission
253(15)
The FCC: A Brief History
254(1)
The FCC Today
255(1)
FCC Regulatory Policies
256(1)
The FCC and Broadcasting
257(4)
The FCC and Programming Policies
261(3)
The FCC and Cable Television
264(2)
The FCC and Telephone Regulation
266(2)
Other Federal Departments and Agencies
268(1)
Department of Justice
268(1)
Federal Trade Commission
268(1)
National Telecommunications and Information Administration
268(1)
Federal Aviation Administration
269(1)
Informal Regulatory Forces
269(2)
Citizen/Consumer Groups
269(1)
Self Regulation
270(1)
The Press
270(1)
Summary
271(1)
Case Studies
272(2)
InfoTrac College Edition
274(1)
Web World
274(1)
References for Chapter 11
274(3)
The Internet and Electronic Media Management
277(18)
Utilization of the Internet
279(1)
Internal Department
279(1)
Outsourcing
279(1)
The Web Department
280(2)
Staffing and Reporting Structure
280(1)
Salary and Cost Structures
281(1)
Web Functions and Management
282(3)
Brand Extension and Development
282(1)
Repurposing and Expansion of Content
283(1)
Audience Information and Research
284(1)
Revenue Streams
285(3)
Advertising
285(1)
E-Commerce
286(1)
Local Portal
287(1)
Associate Programs
288(1)
Key Management Issues
288(2)
Finding the Business Model
288(1)
Dealing with Change
289(1)
Where Does the Internet Fit
289(1)
Summary
290(1)
Case Studies
291(2)
InfoTrac College Edition
293(1)
Web World
293(1)
References for Chapter 12
294(1)
Glossary of Key Terms 295(12)
Index 307

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