What if we told you that you can eat anything you like and lose weight?

Well, you probably wouldn't believe us, would you? And if you did believe us, you would ask HOW?

We asked the same question. After both struggling with our weight and the effects of crash dieting, we knew there had to be a better way to shed the pounds. That's how we developed the #itsfine plan. With a unique approach to portion control and by debunking the many myths around fad diets, it aims to help you free yourself from unhealthy obsessions with dieting and show how you can achieve food freedom whilst sustaining a healthy lifestyle and weight-loss goals.

We want you to say two words to all the misinformation around dieting, and they aren't 'I can't' or 'it's wrong', but instead, with a big smile on your face and with complete confidence, 'it's fine'.

With step-by-step guidance and over 75 recipes to help you on your journey, this book will give you everything you need to build a healthier relationship with food. So let's get started: lose weight eating the food you love and give yourself the power to say #itsfine.

You've got this!
Ben & Pete

Ben Smith (Author)
Ben Smith is a nutritional therapist who has worked in the field for over 10 years. He previously co-founded one of the market-leading health and nutrition online platforms, and has also been on his own weight loss journey, initially losing 10 stone in 2012, before a super inflexible and unsustainable diet made him regain it all 18 months later. The #ItsFine plan helped him re-establish a healthy and sustainable approach to food and diet.

Peter Andre (Author)
Peter Andre is a global media icon who has a great following and dedicated fanbase. He has openly spoken about the restrictive and unsustainable diets he was placed on during his 20s and 30s, and has been on a journey to rediscover his love of food.