Other versions by this Author
List Price: $60.95
Buy New
Usually Ships in 5-7 Business Days
$60.89
Rent Textbook
Select for Price
Rent Digital
$49.50*
Used Textbook
We're Sorry
Sold Out
How Marketplace Works:
- This item is offered by an independent seller and not shipped from our warehouse
- Item details like edition and cover design may differ from our description; see seller's comments before ordering.
- Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
- Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
- Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.
Summary
Today, it is obvious that sexual content is a prevalent aspect of the media and that the intensity of this content has increased in recent years. Less obvious, however, are the direct effects the strategic use of sexual content has on audiences. Investigating the Use of Sex in Media Promotion and Advertising presents the latest scholarship on the role of sex in the most common media outlets-television programming, radio "shock jocks," music videos, magazines, and advertising. The eye-opening contributions from over a dozen recognized experts in the field provide useful empirical evidence on media-conveyed sexual stimuli and look toward moving the public dialogue on sex in the media further along. Book jacket.
Table of Contents
| Foreword | p. xv |
| Preface | p. xvii |
| Introduction | p. 1 |
| Overview | |
| The Ageless Allure: Sex, Media, and Marketing | p. 3 |
| Television Programming | |
| All the News That's Fit to See? The Sexualization of Television News Journalists as a Promotional Strategy | p. 13 |
| Bump, Set, Spike: An Analysis of Commentary and Camera Angles of Women's Beach Volleyball During the 2004 Summer Olympics | p. 35 |
| Is It the Content or the Person? Examining Sexual Content in Promotional Announcements and Sexual Self-Schema | p. 55 |
| Shock Jocks and Music Videos | |
| Sex and Shock Jocks: An Analysis of the Howard Stern and Bob & Tom Shows | p. 75 |
| Selling Music with Sex: The Content and Effects of Sex in Music Videos on Viewer Enjoyment | p. 95 |
| Magazines | |
| Promoting Sexy Images: Case Study Scrutinizes Maxim's Cover Formula for Building Quick Circulation and Challenging Competitors | p. 111 |
| Consumer Responses to Sexual Magazine Covers on a Men's Magazine | p. 127 |
| Advertising | |
| A Cross-Cultural and Cross-Media Comparison of Female Nudity in Advertising | p. 145 |
| Selling with Sex in Sin City: The Case of the Hard Rock Hotel Casino | p. 169 |
| Index | p. 189 |
| Table of Contents provided by Ingram. All Rights Reserved. |
An electronic version of this book is available through VitalSource.
This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.
By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.
Digital License
You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.
More details can be found here.
A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.
Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.
Please view the compatibility matrix prior to purchase.