Internet Television

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Edition: 1st
Format: Hardcover
Pub. Date: 2003-09-01
Publisher(s): Routledge
List Price: $120.00

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Summary

Internet TV is the quintessential digital convergence medium, linking television, telecommunications, the Internet, computer applications, games, and more. Soon, venturing beyond the convenience of viewer choice and control, Internet TV will enable and encourage new types of entertainment, education, and games that take advantage of the Internet's interactive capabilities. What Internet TV is today and can be in the future forms the context for this book. Arising from collaboration between the Columbia Institute for Tele-Information (CITI) and the European Institute for the Media (EIM), this volume investigates the advent of widely available individual broadband Internet communications and their impact on the development of Internet TV. Editors Eli Noam, Jo Groebel, and Darcy Gerbarg have collected seminal papers by leaders from the U.S. and European media and technology industries that offer a critical look at the impact of interactivity on television content, and address the need for media organizations to create interactive programming in this untapped realm with unclear consumer interest and desires. Each section of the volume fleshes out key issues and concepts of television and the Internet: Part I, Infrastructure Implications of Internet TV, discusses questions about the required network capacity for various quality grades to deliver individualized broadband to homes. Part II, Network Business Models and Strategies, addresses the business challenges of making Internet TV a financial success. Part III, Policy, examines policy issues, including copyright and regulation. Part IV, Content and Culture, reviews available content, those creating it, and how consumers view Internet TV content. Part V, Future Impacts, considers future global prospects for Internet TV content creation and distribution. Internet Television is an essential resource for professionals and scholars in new technology and media studies, media policy, telecommunication, broadcasting, and related areas. It is also appropriate for graduate seminars in telecommunications, media and new technologies, and broadcasting and the Internet.

Table of Contents

Acknowledgments ix
Contributors xi
Introduction xxi
Darcy Gerbarg
Eli Noam
I Infrastructure Implications of Internet TV
Internet Television: Definition and Prospects
1(8)
A. Michael Noll
Implications for the Long Distance Network
9(10)
Andrew Odlyzko
Television Over the Internet: Technological Challenges
19(12)
A. Michael Noll
II Network Business Models and Strategies
Industry Structure and Competition Absent Distribution Bottlenecks
31(30)
Michael L. Katz
Business Models and Program Content
61(20)
David Waterman
Broadcasters' Internet Engagement: From Being Present to Becoming Successful
81(24)
Bertram Konert
III Policy
Regulatory Concerns
105(8)
Robert Pepper
The Challenges of Standardization: Toward the Next Generation Internet
113(30)
Christopher T. Marsden
Intellectual Property Concerns for Television Syndication Over the Internet
143(14)
Kenneth R. Carter
Internet Television and Copyright Licensing: Balancing Cents and Sensibility
157(16)
Michael A. Einhorn
Network Business Models and Strategies: The Role of Public Service Broadcasting
173(6)
Fritz Pleitgen
International Regulatory Issues
179(8)
Stephen Whittle
IV Content and Culture
Audience Demand for TV Over the Internet
187(18)
John Carey
Content Models: Will IPTV Be More of the Same, or Different?
205(10)
Jeffrey Hart
The Content Landscape
215(20)
Gali Einav
V Future Impacts
Will Internet TV Be American?
235(8)
Eli Noam
Author Index 243(4)
Subject Index 247

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