How to Sell Anything to Anybody

Joe Girard went from being a failure -- thrown out of high school, fired from over forty jobs, lasting only 97 days in the U.S. Army -- to being named in the Guinness Book of Records as "the world's greatest retail salesman" for 12 consecutive years.

Now he shares the winning techniques that helped him become "the world's greatest retail salesman." In this step-by-step guide, he teaches listeners how to:

• read a customer like a book and keep that customer for life
• Change people reluctant to buy by selling them the right way
• develop priceless information from a two-minute phone call
• make word-of-mouth your most successful tool
• close a deal and make a friend

One of America's most sought-after speakers, Joe Girard appears before civic groups, religious organizations, and sales conventions of many major corporations, including General Motors, K-Mart, and IBM.