
Guerrilla Marketing for Job Hunters 3. 0 : How to Stand Out from the Crowd and Tap into the Hidden Job Market Using Social Media and 999 Other Tactics Today
by Levinson, Jay Conrad; Perry, David E.Buy New
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Summary
Author Biography
Table of Contents
Foreword Darren Hardy | p. xvii |
Acknowledgments | p. xix |
Disclaimer | p. xxiii |
Introduction: The Winner's Edge | p. xxv |
Key Concepts: Why the job market has drastically changed. The importance of keywords. | |
Why You Need to Become a Guerrilla job Hunter | p. 1 |
The New Global America | |
Key Concepts: The #1 secret to a successful job search. Details the elements of your successful plan. | |
Your Guerrilla Mind-Set | |
Personal Branding Guerrilla Style | p. 11 |
Shape Up Your Brand with Attitude | |
Key Concepts: The skills employers seek. How to build your brand for free and make employers call you. | |
Attitude Check | p. 35 |
Upfront and Personal | |
Key Concepts: How to stay focused. How to right the typical mistakes job hunters make. | |
Your Guerrilla Strategy | p. 53 |
Think Like a General-Execute Like a Sergeant | |
Key Concepts: How to crack the hidden job market. Tools and tactics for staying on top. | |
Weapons that Make You a Guerrilla | |
Your Research Plan | p. 79 |
Research: The Guerrilla's Competitive Edge | |
Key Concepts: How to locate opportunities before your competition does. | |
Resume Writing and Cover Letter Boot Camp | p. 97 |
Overhaul Your Personal Marketing Materials | |
Key Concepts: Creating your marketing materials: cover letters and resumes that will be read instead of tossed. | |
Guerrilla Networking | p. 133 |
A Radical Approach | |
Key Concepts: Effortless networking that really works in any market. | |
Tactics that Make you a Guerrilla | |
Linkedln-the 800-Pound Gorilla | p. 155 |
Your ôBe Foundö Epicenter | |
Key Concepts: How to use LinkedIn to be found and other strategies. | |
Digital Breadcrumbs | p. 181 |
Plugged In-Turned On-Tuned In | |
Key Concepts: How to leverage social media and social networking. | |
Commando Tactics | p. 211 |
15 Breakthrough Strategies that Work | |
Key Concepts: How to get in front of the people you want to meet with. | |
Your Guerrilla Job-Hunting Campaign | |
The Force Multiplier Effect in Action | p. 231 |
12 Sample Campaigns | |
Key Concepts: Case studies of ordinary people who achieved extraordinary results by taking control of their job search. | |
Hand-to-Hand Combat | p. 249 |
Winning the Face-to-Face Interview | |
Key Concepts: What to do and say before, during, and after the interview to land the offer. | |
Negotiating the Deal | p. 285 |
How to Bargain with Confidence | |
Key Concepts: How to get what you want without fighting. | |
Career Lancing | p. 301 |
All-Ways-Ready | |
Key Concepts: What's next? | |
Bonuses | p. 303 |
About the Authors | p. 305 |
Index | p. 307 |
Free Job Search Resources | p. 317 |
Table of Contents provided by Ingram. All Rights Reserved. |
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