Google+ Marketing for Dummies
by Stay, JesseFormat: Paperback
Pub. Date: 2012-11-28
Publisher(s): For Dummies
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Summary
Google+ Marketing For Dummies will give marketers an overview of everything they need to know about features and tools available through Google+, and then will help them create their marketing strategy with specific techniques for promoting events, launching products, and providing customer service. The book will cover how to: Sign up for your account and set up your brand profile Use Circles, craft targeted messages for the Stream, and add multimedia features to your posts Discover content and the value of the +1 button Be mindful of SEO so that your Google+ brand page can be found Use Google+ to launch a product or promote an event
Author Biography
Jesse Stay is a social media technologist, consultant, and developer. Entrepreneur Magazine and Mashable have listed him among the 10 entrepreneurs and 20 developers to follow on Twitter. Jesse is the author of Facebook Application Development For Dummies and Google+ For Dummies, Portable Edition.
Table of Contents
Introduction 1
Part I: Seeing How Google+ Benefits Marketers 7
Chapter 1: A Marketer’s Overview 9
Chapter 2: Getting Started with Google+ 25
Chapter 3: Discovering the “Plus” in Google+ 47
Chapter 4: Embracing the “Google” in Google+ 67
Part II: Fishing Where the Fish Are 83
Chapter 5: Outlining Your Strategy and Your Audience 85
Chapter 6: Building Your Google+ Page Presence and Profile 103
Chapter 7: Building a Search Strategy 125
Chapter 8: Focusing on Real People and Relationships 145
Chapter 9: Utilizing Hangouts to Share Your Brand 157
Part III: Going from Fisher to Fish-Farmer 181
Chapter 10: Advertising with Social Ads 183
Chapter 11: Building Relationships Through Google CRM 199
Chapter 12: Building Website Authority 219
Part IV: Taking Google+ Further 239
Chapter 13: Measuring Google+ Activity 241
Chapter 14: Building Apps on Google+ 257
Part V: The Part of Tens 269
Chapter 15: Ten Ways to Add Value to Your Website Using Google+ 271
Chapter 16: Ten Good Google+ Business Practices281
Chapter 17: Ten Rules for Small-Business Success with Google+ 293
Index 303
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