Fundamentals of Supply Chain Management : Twelve Drivers of Competitive Advantage

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Format: Paperback
Pub. Date: 2004-05-05
Publisher(s): SAGE Publications, Inc
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Summary

We've extended our offer! Order your copy online now through December 15th to save 20% and get free shipping! Go to www.sagepub.com/mentzerdiscount to place your order today. 'œThis book is an insightful, well-balanced, stimulating SCM Strategy book that clearly tells managers, consultants, as well as educators that the SCM concept is not a fad but a must strategy to gain competitive advantage in today's dynamic global market place. There are three major strengths. First, it is an unprecedented interdisciplinary SCM strategy book that explains how companies obtain, maintain, and even enhance competitive advantages based upon a well-laid SCM strategy. Second, it provides readers a unique, well-balanced framework for SCM strategy formulation. Third, it is a valuable contribution in the area of SCM in that it does a good job in explaining such a complicated SCM strategy to readers in such a simple manner.'                                                                 '”Soonhong (Hong) Min, University of Oklahoma Author of the bestselling text Supply Chain Management , John T. Mentzer's companion book Fundamentals of Supply Chain Management: Twelve Drivers of Competitive Advantage has been developed as a supplemental text for any course dealing with strategy and supply chains. Written in an entertaining, accessible style, Mentzer identifies twelve drivers of competitive advantage as clear strategic points managers can use in their companies. Research from more than 400 books, articles, and papers, as well as interviews with over fifty executives in major global companies, inform these twelve drivers. The roles of all of the traditional business functions'”marketing, sales, logistics, information systems, finance, customer services, and management'”in supply chain management are also addressed. Complete with cases and real-world examples from corporations around the world, the book's exemplars will help students and practicing managers to more effectively understand, implement, and manage supply chains successfully.

Author Biography

John T. Mentzer (Tom) is the Harry J. and Vivienne R. Bruce Excellence Chair of Business in the Department of Marketing and Logistics at the University of Tennessee

Table of Contents

Supply Chain Managementp. 1
Why Supply Chain Management as a Source of Competitive Advantage?p. 1
Logistics and Supply Chain Managementp. 3
Fundamental Conclusions About SCMp. 5
Consumer Supply Chain Competitive Advantagep. 17
Twelve Drivers of SCM Competitive Advantagep. 22
Summaryp. 27
Coordinate the Traditional Business Functions Across the Company and Across the Supply Chainp. 29
Functional Coordinationp. 29
Supply Chain Relationshipsp. 31
Failing to Coordinate the Sales Function With Supply Chain Capacityp. 37
Failing to Coordinate an Industrial Service Supply Chainp. 39
Coordinate Retail Functions for Market Expansionp. 42
Coordinating the Traditional Retail Functions for Supply Chain Economicsp. 43
Coordinating R&D, Order Processing, and Inventory Managementp. 44
Summaryp. 45
Collaborate With Supply Chain Partners on Noncore Competency Functionsp. 47
Supply Chain Cooperationp. 50
Outsourcing Too Muchp. 56
Outsourcing the Noncore Logistics Functionp. 58
Outsourcing the Noncore Procurement Functionp. 59
The Virtual Corporationp. 60
Summaryp. 64
Look for Supply Chain Synergiesp. 65
Supply Chain Collaborationp. 65
The Synergy of Shippers and Carriersp. 77
The Synergy of Shippers, Carriers, and Vendorsp. 83
The Synergy of a Retailer and Their Vendorsp. 85
Summary and an Exercisep. 87
Not All Customers Are Created Equalp. 89
Implementing a Supply Chain Value Strategyp. 91
Customer Value Requirements Mapp. 95
Do Not Serve Customers You Cannot Satisfyp. 100
Final Customers Versus Trade Partnersp. 102
Managing Trade Partner Assetsp. 105
Shifting Resources to Satisfy Customersp. 106
Understanding the Customer Gapsp. 110
Dell Computerp. 112
Summary and an Exercisep. 113
Identify and Manage the Supply Chain Flow Cyclesp. 115
Managing the Supply Chain Flowsp. 118
Summary and an Exercisep. 122
Manage Demand (Not Just the Forecast)p. 123
Derived Versus Independent Demandp. 124
A Model of Supply Chain Demand Managementp. 127
The Sales Force Role in Demand Management and Planningp. 128
The Sales Force Role in Sales Forecastingp. 138
Improving Salespeople's Forecastsp. 139
Salespeople in the Forecasting Processp. 144
The Sales Forecasting Auditp. 146
What We Should Learn From Company Vp. 150
The Impact of Sales Forecasting and Demand Planning on Shareholder Valuep. 157
Separating Sales Forecasting From Demand Planningp. 162
Summary and an Exercisep. 164
Substitute Information for Assetsp. 167
Information for Assets to Satisfy Customersp. 168
Intracompany Information Systemsp. 169
Intercompany Information Systemsp. 171
EDIp. 171
Supply Chain Information Systemsp. 173
Information for Assets to Create Availabilityp. 175
Shipping Information for Customer Assetsp. 177
Retailer Information for Inventory Assetsp. 178
Information Creates "Asset Managers"p. 179
Radio Frequency Identificationp. 180
Summaryp. 181
Systems Are Templates to Be Laid Over Processesp. 183
Remember the Processp. 184
Systems Providers Are Not Entirely to Blamep. 185
Selecting the Right Software Systemp. 186
Remember the Peoplep. 190
Systems Should Augment Processesp. 192
The Nature of E-Commerce Supply Chain Information Systemsp. 192
E-Commerce Impact on Supply Chain Information Systemsp. 195
Summaryp. 197
Not All Products Are Created Equalp. 199
Too Many Productsp. 200
Too Many Supply Chain Productsp. 200
Getting Rid of Inactive Productsp. 201
R&D and New-Product Development and Managementp. 202
The Dark Side of Too Many Productsp. 209
Summaryp. 211
Make Yourself Easy to Do Business Withp. 213
Procedures to Drive Away Customersp. 215
Relationship Marketingp. 216
Understanding Changing Customer Valuesp. 218
Losing Valuable Customersp. 222
Summaryp. 222
Do Not Let Tactics Overshadow Strategiesp. 223
Losing Sight of Strategic Goalsp. 225
Will Wall Street Lead the Way?p. 226
Strategic Versus Tactical Supply Chain Partnershipsp. 227
Summaryp. 234
Align Your Supply Chain Strategies and Your Reward Structuresp. 235
Rewarding the Sales Force for Disrupting the Supply Chainp. 236
Rewarding Operations for Making Low-Quality Productsp. 237
Reward Structures and Supply Chain Strategies Alignedp. 239
What We Know About Supply Chain Performance Measurementp. 240
Summaryp. 246
Putting It All Togetherp. 247
Revisiting a Previous Example--Company Ap. 247
Twelve Drivers of SCM Competitive Advantagep. 250
Summaryp. 254
Referencesp. 257
Indexp. 275
About the Authorp. 293
Table of Contents provided by Rittenhouse. All Rights Reserved.

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