Facebook Marketing All-in-One For Dummies
by Porterfield, Amy; Khare, Phyllis; Vahl, AndreaEdition: 1st
Format: Paperback
Pub. Date: 2011-08-09
Publisher(s): For Dummies
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Summary
A detailed resource for businesses and individuals seeking to promote goods and services on Facebook Social media is the number one vehicle for online marketing, and Facebook may be the most popular site of all. Facebook marketers must consider?content delivery, promotions,?etiquette and privacy, creating community, applications, advertisements, the open graph, and much more. Written by social media experts, this all-in-one guide gives marketers and small-business owners all the tools they need to create successful Facebook marketing campaigns. Successful marketing campaigns today require effective use of social media, especially Facebook This guide covers understanding Facebook basics, developing a marketing plan, creating your business Facebook page, engaging your community, working with apps, advertising within Facebook, ways to connect with users, and monitoring and measuring your campaign Expert authors use plenty of examples and case studies to illustrate the techniques and how to use them Everyone with something to market on Facebook can do a better job of it with the advice in Facebook Marketing All-in-One For Dummies.
Author Biography
Amy Porterfield created "The Simple Social Media Formula" and consults for high-profile companies and industry-leading entrepreneurs.
Phyllis Khare is Social Media Director for iPhone Life magazine and a social media marketing speaker, trainer, and consultant.
Andrea Vahl is a social media coach, strategist, and speaker and blogs as Grandma Mary.
Table of Contents
Introduction 1
Book I: Joining the Facebook Marketing Revolution 5
Chapter 1: Exploring Facebook Marketing 7
Chapter 2: Creating Your Facebook Marketing Plan 27
Book II: Claiming Your Presence on Facebook 59
Chapter 1: Understanding the Different Types of Facebook Pages 61
Chapter 2: Creating Your Business Page 77
Chapter 3: Administering Your Facebook Business Page 99
Chapter 4: Arranging Your Navigation Menu 129
Book III: Adding the Basics to Your Facebook Page 149
Chapter 1: Posting to Your Page 151
Chapter 2: Understanding and Using iFrames to Customize Your Page 165
Chapter 3: Importing Your Blog Posts to Your Facebook Page 193
Chapter 4: Connecting Your Social Media Accounts 217
Chapter 5: The Fine Print: Legal and Other Considerations 241
Book IV: Building, Engaging, Retaining, and Selling to Your Community 249
Chapter 1: Building Visibility for Your Page 251
Chapter 2: Engaging and Retaining Your Community 279
Chapter 3: Better Engagement with the Help of Facebook Like Links and Buttons 297
Chapter 4: Expanding Your Existing E-Commerce onto Facebook 309
Book V: Understanding Facebook Applications 321
Chapter 1: Facebook Applications 101 323
Chapter 2: Creating New Streams of Income with Apps 341
Book VI: Making Facebook Come Alive with Events and Contests 361
Chapter 1: Creating Facebook Events 363
Chapter 2: Building Excitement with a Contest 379
Chapter 3: Using Third-Party Contest Applications 391
Chapter 4: Promoting Your Contest and Analyzing the Results 413
Book VII: Advanced Facebook Marketing Tactics 431
Chapter 1: An Introduction to Advanced Facebook Marketing 433
Chapter 2: Marketing with Facebook Social Plugins 443
Chapter 3: Discovering Live Streaming 465
Chapter 4: Stepping Out with Facebook Places and Facebook Deals 479
Book VIII: Facebook Advertising 499
Chapter 1: Advertising in Facebook 501
Chapter 2: Creating a Facebook Ad 519
Chapter 3: Testing, Measuring, and Modifying Your Ad 539
Book IX: Measuring, Monitoring, and Analyzing 557
Chapter 1: Setting Realistic Targets to Identify Success 559
Chapter 2: Exploring Facebook Insights 575
Chapter 3: Using Third-Party Monitoring Tools and Analyzing Results 593
Index 609
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