The Economics of Franchising,9780521775892

The Economics of Franchising

by
Edition: Revised
ISBN13: 9780521775892
ISBN10: 0521775892
Format: Paperback
Pub. Date: 2010-12-31
Publisher(s): Cambridge University Press
List Price: $42.99

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Summary

"This book describes in detail both how and why franchising works. It also analyzes the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts, and what we know about how all of these have evolved over time, especially in the U.S. market. A good many myths are dispelled in the process. The authors discuss issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals."--BOOK JACKET.

Author Biography

Francine Lafontaine is Professor of Business Economics and Public Policy at the Stephen M. Ross School of Business at the University of Michigan. Roger D. Blair is Huber Hurst Professor in the Department of Economics at the University of Florida.

Table of Contents

Introduction
Four popular misconceptions about franchising
Franchise contracts
Franchising, vertical integration, and vertical restraints
Quality control
Franchise tying contracts
Vertical price controls in franchising
Encroachment
Advertising and promotion
Termination and non-renewal
Concluding remarks.
Table of Contents provided by Publisher. All Rights Reserved.

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