Confessions of a Municipal Bond Salesman,9780471771746

Confessions of a Municipal Bond Salesman

by ; ;
Edition: 1st
ISBN13: 9780471771746
ISBN10: 0471771740
Format: Hardcover
Pub. Date: 2006-04-28
Publisher(s): Wiley
List Price: $24.95

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Summary

Jim Lebenthal learned the bond business at his mother's knee, the movie business at Jack Warner's knee, how to make nature films at Walt Disney's knee, and advertising at David Ogilvy's knee. Now you can learn to build your career at Jim Lebenthal's knee.

Author Biography

JIM LEBENTHAL is?Chairman Emeritus and former president of Lebenthal & Company, a full-service investment firm in New York City that specializes in municipal bonds. Advest Inc. purchased Lebenthal & Company in December 2001. Prior to joining his family firm in the late 1960s, Lebenthal held many of the most coveted jobs in the country. He was a filmmaker for Walt Disney&#151;receiving?an Academy Award&#174; nomination in 1959 for best short feature. He was the Life magazine Hollywood correspondent and?wrote advertisements for Ogilvy & Mather and?Young & Rubicam.</p> <p>BERNICE KANNER is a marketing expert and author who, for thirteen years, wrote the weekly "On Madison Avenue" column for New York magazine. She has been a marketing columnist for Bloomberg LP on radio, TV, and print, and is currently a syndicated columnist for MarketWatch and the editor of womensbiz.us. Some of her published works include the bestseller Are You Normal? and Lies My Parents Told Me.

Table of Contents

This Is Me
1(12)
Songs My Mother Taught Me
13(14)
Selling
27(21)
Do It! Just Do It, Do It, Do It!
48(18)
This I Believe
66(17)
Living with Surprise and Loving It
83(20)
``Don't Do It,'' Said the Birds
103(17)
Lebenthal. You Know the Name
120(19)
Creating the ``Little Bit Better'' Campaign
139(19)
Who Is That Guy up There?
158(9)
By Everything Possessed
167(27)
What Happened When Money Dropped in the Preacher's Lap?
194(18)
Go, Girl!
212(5)
Index 217

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