A well-rounded guide to achieving competitive financial returns while making a difference No longer a niche subject, socially responsible investing (SRI) is receiving widespread attention from investors. Compelling Returns breaks down the basics of socially responsible investing to show readers how they can align their values with their investments. This book contains explanations of the three basic strategies of SRI and shows investors how to determine what combination of strategies best fits their social values and how to implement these strategies in their investment portfolios. This book also helps investors combine their use of SRI strategies with the basics of successful investing. Compelling Returns concludes with an up-to-date directory of companies involved with SRI. Scott Budde, CFA (New York, NY) is a managing director at TIAA-CREF Asset Management, the investment management arm of TIAA-CREF, a national financial services organization with over $400 billion under management, and the leading provider of retirement services in the academic, research, medical, and cultural fields. He manages TIAA-CREF's Global Social and Community Investing Department.

Scott J. Budde, CFA, is a Managing Director at TIAA-CREF Asset Management, the invest-

ment management arm of TIAA-CREF, a national financial services organization with over $400 billion under management, and the leading provider of retirement services in the academic, research, medical, and cultural fields. He manages TIAA-CREF's Global Social and Community Investing Department. Budde currently serves as the Vice Chairman of the newly formed International Association of Microfinance Investors and represents TIAA-CREF as a shareholder of ProCredit Holding—a leading microfinance institution headquartered in Frankfurt, Germany. He is a graduate of Bowdoin College and the School of International and Public Affairs at Columbia University.