Business Research Methods (with Web Surveyor Certificate and InfoTrac),9780030350849

Business Research Methods (with Web Surveyor Certificate and InfoTrac)

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Edition: 7th
ISBN13: 9780030350849
ISBN10: 0030350840
Format: Hardcover
Pub. Date: 2002-04-23
Publisher(s): South-Western College Pub
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List Price: $469.99

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Summary

This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

Table of Contents

Part 1 Introduction 1(90)
The Role of Business Research
2(18)
Information Systems and Knowledge Management
20(20)
Theory Building
40(12)
The Research Process: An Overview
52(25)
Ethical Issues in Business Research
77(14)
Part 2 Beginning Stages of the Research Process 91(82)
Problem Definition and the Research Proposal
92(17)
Exploratory Research and Qualitative Analysis
109(26)
Secondary Data
135(38)
Part 3 Research Methods for Collecting Primary Data 173(118)
Survey Research: An Overview
174(23)
Survey Research: Basic Methods of Communication with Respondents
197(37)
Observation Methods
234(22)
Experimental Research
256(35)
Part 4 Measurement Concepts 291(76)
Measurement and Scaling Concepts
292(15)
Attitude Measurement
307(22)
Questionnaire Design
329(38)
Part 5 Sampling and Fieldwork 367(84)
Sample Designs and Sampling Procedures
368(33)
Determination of Sample Size: A Review of Statistical Theory
401(33)
Fieldwork
434(17)
Part 6 Data Analysis and Presentation 451(177)
Editing and Coding: Beginning to Transform Raw Data into Information
452(20)
Basic Data Analysis: Descriptive Statistics
472(26)
Univariate Statistics
498(21)
Bivariate Analysis: Tests of Difference
519(30)
Bivariate Analysis: Measures of Association
549(24)
Multivariate Analysis
573(24)
Communicating Research Results: Report, Presentation, and Follow-Up
597(31)
Part 7 Video Cases 628(10)
Part 8 Critical Thinking Cases 638

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