Business Research Methods (with Qualtrics Card)
by Zikmund, William G.; Babin, Barry J.; Carr, Jon C.; Griffin, MitchEdition: 8th
Format: Hardcover
Pub. Date: 2009-08-17
Publisher(s): South-Western College Pub
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List Price: $437.94
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Summary
BUSINESS RESEARCH METHODS, 8E, examines a variety of research methods that can be utilized across business functions including marketing, finance, management, and accounting. The book superbly demonstrates how the practice of business research aids managers in making critical business decisions in our new digital age.
Table of Contents
| Introduction | |
| The Role of Business Research | |
| Information Systems and Knowledge Management | |
| Theory Building | |
| The Business Research Process: An Overview | |
| The Human Side of Business Research: Organizational and Ethical Issues | |
| Beginning Stages Of The Research Process | |
| Problem Definition: The Foundation of Business Research | |
| Qualitative Research Tools | |
| Secondary Data Research in a Digital Age | |
| Research Methods For Collecting Primary Data | |
| Survey Research: An Overview | |
| Survey Research: Communicating with the Respondents | |
| Observation Methods | |
| Experimental Research | |
| Measurement Concepts | |
| Measurement and Scaling Concepts | |
| Attitude Measurement | |
| Questionnaire Design | |
| Sampling And Fieldwork | |
| Sampling Design and Procedures | |
| Determination of Sample Size: A Review of Statistical Theory | |
| Fieldwork | |
| Data Analysis And Presentation | |
| Editing and Coding: Transforming Raw Data into Information | |
| Basic Data Analysis: Descriptive Statistics | |
| Univariate Statistical Analysis | |
| Bivariate Statistical Analysis: Differences Between Two Variables | |
| Bivariate Statistical Analysis: Measures of Association | |
| Multivariate Statistical Analysis | |
| Communicating the Research Results: Report Generation, Oral Presentation, and Follow-Up | |
| Critical Thinking Cases | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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