This best-selling business manual for wellness practitioners covers the major aspects of building and maintaining a successful practice. The all new 4th edition is completely updated and includes information about how to effectively negotiate, keep up with the latest research, deal with difficult clients, increase career longevity, and attract first clients. Practical tools and tips teach how to market skills, work smarter, develop alliances through networking, fine-tune communication skills, and increase profits. This text is perfect for both practicing body workers and students as the road map that helps navigate the way to a highly successful and enjoyable career.

Cherie Sohnen-Moe is an author, business coach and international workshop leader. She has been a successful business owner since 1978. Before shifting her focus to education and coaching, she was in private practice for many years as a massage and holistic health practitioner. She has served as a faculty member at the Desert Institute of Healing Arts (DIHA) and the Arizona School of Acupuncture and Oriental Medicine (ASAOM), and is an adjunct professor at Clayton College. Cherie is the author of Present Yourself Powerfully, and co-author of The Ethics of Touch. She has written more than 100 articles that have been published in more than 15 national and international magazines. Cherie holds a degree in psychology from the University of California, Los Angeles. She has received the Distinguished Service Award and the Professional Achievement Award from the American Society for Training and Development (ASTD), and the Outstanding Instructor Award at DIHA. She lives in Tucson, Arizona with her husband, Jim, and their dog, Cinder. Cherie is dedicated to assisting people reach the levels of success they desire: personally, financially and professionally.

Preface Part I: Set a Strong Foundation Chapter 1: Getting Started Chapter 2: Life Planning Chapter 3: Success Strategies Chapter 4: Boost Career Longevity Part II: Intentional Excellence Chapter 5: Conscious Practice Chapter 6: Therapeutic Communications Part III: Navigate Your Way to the Perfect Job Chapter 7: An Insider's Look at Work Settings Chapter 8: Employment Fundamentals Part IV: Business Beginnings Chapter 9: An Insider's Look at Practice Settings Chapter 10: Business Start-Up Chapter 11: Create a Dynamic Business Plan Part V: Business Operations Chapter 12: Practice Management Chapter 13: Take Your Practice to the Next Level Chapter 14: Financial Management Part VI: Marketing Mastery Chapter 15: Marketing Fundamentals Chapter 16: Marketing in Action Chapter 17: Client Retention Epilogue Endnotes Index Other Offerings