The Business of Fashion: Designing, Manufacturing, and Marketing

by ;
Format: Hardcover
Pub. Date: 1997-04-01
Publisher(s): Fairchild Books
List Price: $65.00

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Summary

This heavily illustrated text focuses on the organization and operation of the fashion industry -- how fashion apparel is designed, manufactured, marketed, and distributed. It captures the dynamics of the industry's various components by emphasizing technological and organizational changes and global perspectives.

Table of Contents

PREFACE V(6)
EXTENDED CONTENTS XI
Part One ORGANIZATION OF THE U.S. TEXTILE AND APPAREL INDUSTRIES 1(126)
1 From Spinning Machine to Quick Response
3(28)
2 Business and Legal Framework of Textile and Apparel Companies
31(30)
3 Structure of the U.S. Textile Industry
61(40)
4 Ready-to-Wear: Company Organization
101(26)
Part Two CREATING AND MARKETING AN APPAREL LINE 127(116)
5 The Creation Stage: Research
129(20)
6 The Creation Stage: Design
149(26)
7 Design Development and Style Selection
175(36)
8 Marketing an Apparel Line
211(32)
Part Three APPAREL PRODUCTION AND DISTRIBUTION 243(112)
9 Preproduction Processes
245(26)
10 Sourcing Decisions and Production Centers
271(24)
11 Production Processes and Quality Assurance
295(26)
12 Distribution and Retailing
321(34)
Part Four ORGANIZATION AND OPERATION OF THE ACCESSORIES AND HOME FASHIONS INDUSTRIES 355(68)
13 Accessories
357(34)
14 Home Fashions
391(32)
Figure and Table Credits
423(2)
Glossary of Terms 425(10)
Subject Index 435

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