B2B How to Build a Profitable E-commerce Strategy
by Cunningham, MichaelFormat: Paperback
Pub. Date: 2002-06-06
Publisher(s): Basic Books
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Summary
B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.
Author Biography
Michael J. Cunningham is founder and CEO of the Massachusetts-based Harvard Computing Group, an international business-and-technology consulting firm geared to creating innovative strategies and to developing powerful Web-enabled solutions. He speaks and consults to clients and industry groups internationally and regularly writes articles on Web business and e-commerce for publications such as E-Business Advisor. He lives in Harvard, Massachusetts.
Table of Contents
| Preface | xi | ||||
| Acknowledgment | xv | ||||
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1 | (24) | |||
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3 | (3) | |||
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6 | (7) | |||
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13 | (9) | |||
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22 | (3) | |||
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25 | (14) | |||
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25 | (1) | |||
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25 | (3) | |||
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28 | (1) | |||
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29 | (3) | |||
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32 | (1) | |||
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33 | (2) | |||
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35 | (1) | |||
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36 | (3) | |||
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39 | (14) | |||
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39 | (1) | |||
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39 | (1) | |||
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40 | (2) | |||
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42 | (3) | |||
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45 | (2) | |||
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47 | (2) | |||
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49 | (4) | |||
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53 | (24) | |||
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54 | (1) | |||
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54 | (3) | |||
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57 | (2) | |||
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59 | (4) | |||
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63 | (14) | |||
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77 | (20) | |||
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78 | (6) | |||
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84 | (4) | |||
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88 | (9) | |||
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97 | (34) | |||
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97 | (4) | |||
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101 | (3) | |||
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104 | (9) | |||
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113 | (5) | |||
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118 | (4) | |||
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122 | (1) | |||
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123 | (1) | |||
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124 | (4) | |||
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128 | (3) | |||
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131 | (22) | |||
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131 | (1) | |||
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132 | (4) | |||
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136 | (1) | |||
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136 | (6) | |||
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142 | (6) | |||
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148 | (1) | |||
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149 | (1) | |||
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150 | (3) | |||
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153 | ||||
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154 | (1) | |||
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154 | (1) | |||
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155 | (1) | |||
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156 | (5) | |||
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161 | (2) | |||
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163 | (2) | |||
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165 | (173) | |||
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165 | (3) | |||
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168 | (1) | |||
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169 | (1) | |||
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170 | (2) | |||
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172 | (1) | |||
| Glossary | 173 | (18) | |||
| Recommended Reading | 191 | (2) | |||
| About the Author | 193 | (2) | |||
| Index | 195 |
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